Blog » Fashion Festivals
Growing up in Staffordshire I remember the first V Festival in 1996, this year’s 10th anniversary celebration is without doubt one of the summer’s most high profile line ups: Rihanna, Sia and Justin Bieber.
I have to admit I’ve never been to V Fest, even though it was so close to home when I was growing up I never made the journey.
In recent years I have become a hardened festival goer - this year I’ll be at Glastonbury (I’ve been lucky enough to go every year for a long while), Secret Garden Party in Cambridgeshire and Festival No.8 in Portmeirion.
Because of work I don’t get to take a holiday during the summer months so instead grab one of these long weekends for absolute escapism whenever I can.
I’m pretty sure it would now be possible to go to a festival every weekend during the summer months and I am not the only one to do this, it has become over the years a normality for people of all ages and music interests to enjoy this British summer pastime.
However, it is not just music that draws people to these events. For one weekend of the year festivals give you the chance to unnaturally embrace the opportunity to dress like an extra from a 70’s Fleetwood Mac music video - dressing up has become an integral part of the festival fun.
Although some people may find the concept slightly baffling, the trend for ‘Festival Fashion’ has become a valuable addition to not just high street retailers but also the luxury goods market in their seasonal calendar of clothes.
If you type the word ‘festival’ into ASOS’s search bar it offers up 3856 possibilities to choose from - bonkers!
Saint Laurent’s (previously Yves Saint Laurent) spring/summer 2016 collection was inspired by the lost days of Kate Moss and Courtney Love at Glastonbury, a pair of their very impractical embroidered ‘wellies’ are available to buy on Net-a-Porter for £1490 (4 out of 6 sizes have already sold out).
America’s most famous festival Coachella has become any fashion brands marketing gold mine. The blue skies, palm trees and golden sun tans of the LA landscape are the perfect back drop for a fashion party.
As one of the many festivals to allow sponsorship deals Coachella has seen brand collaborations with everyone from Sweden’s fast fashion machine - H&M, minimalist American brand - Calvin Klein and English handbag brand - Mulberry over recent years.
There was a time not so long ago when the 80’s bumbag was seen as an absolute fashion ‘faux pas’ that everyone was embarrassed to admit once owning.
However, a new generation of festival goers have turned this item into an invaluable and sensible addition to their #OOTD (Instagram abbreviation for ‘outfit of the day’), it’s ability to hold your iPhone, a portable charger, your wallet and a packet of baby wipes comfortably while you dance the days and nights away is seemingly lifesaving.
So, what will I be wearing… I am proud to admit I am also one of the majority of people who seize the chance to abnormally dress up.
A few fail safe pieces I rely on every year include a pair of cowboy boots I picked up in an over priced vintage store in Edinburgh many years ago, a Paul Smith shirt with an all over monkey print, and the pièce de résistance is a fully fringed 80’s biker jacket I found in a charity shop in Nottingham a few years ago.
If you’re going to Glastonbury you’ll likely find me in The Beat Hotel dancing on the stage or on someone’s shoulders deep in the crowd in front of the Pyramid stage - come and say hello if you see me!
In between weekends at festival I do have availability for personal shopping appointments, for information and enquiries get in touch via my contact page.