The interesting, the strangest, the worst and the best menswear campaigns

Blog » The interesting, the strangest, the worst and the best menswear campaigns

Posted on 17 February 2015
The interesting, the strangest, the worst and the best menswear campaigns

As the mens collections for Autumn / Winter 15/16 are drawing to a close in Milan this week I thought it'd be a good time to showcase the best of the menswear campaigns for this summer season.

Monthly magazines like GQ and Esquire along with biannual titles like Fantastic Man and 10 go on sale in February showcasing these new campaigns.

Often over looked (for all the wrong reasons) by the ladies wear campaigns due to their so called celebrity casting: Nicki Minaj for Roberto Cavalli, Julia Roberts for Givenchy, Kendall Jenner (she's not yet a 'model' in my mind) for Marc Jacobs...

Here are some of the most interesting, the strangest, the worst and the best...

marc by marc jacobs 2015 spring summer campaign 1

With the relaunch/rebrand of MbMJ so does the historic choice of Jurgen Teller who has always photographed the campaigns. Personally I loved the loyalty of that relationship and thought it was a perfect brand match. However these new David Sims (MbMJ Design Director Luella's partner - keeping it in the family!) are great. The casting was done via a global Instagram search competition: #castmemarc.

Louis Vuitton Spring Summer 2015 Campaign Men 003

Louis Vuitton's mens campaigns have been beautifully shot by legendary photographer Peter Lindbergh for a few seasons now. Not an obvious partnership between the brands artistic director Kim Jones the shoots do however capture the imagination of LV customer: a global traveler with a taste for luxury and craft.

kim kardashian kanye west balmain full ad campaign 3When else would the Balmain menswear campaign get so much publicity? It wouldn't. Kanye West wearing what looks like a previous season's ladies collection draped over his wife in the Bat Cave.  No one's looking at the clothes, and those who are can't afford them.

Lanvin SS15 Campaign fy2The Lanvin campaign is my favourite of the season. Shot by Tim Walker (who I love), styled by his partner Jacob K,  hair by Julien d’Ys, makeup by Val Garland and creative direction by Ronnie Cooke Newhouse, it's a dream team that can only produce brilliantly fun results. Each shot is a related couple, sibling brothers in the menswear and mother and daughter lookalikes in the ladies wear. The brand are releasing a video to compliment the campaign later next month. If it's anything like the winter 12/13 video i'll be happy, click here to take a look it...