The interesting, the strangest, the worst and the best menswear campaigns
Blog » The interesting, the strangest, the worst and the best menswear campaigns
As the mens collections for Autumn / Winter 15/16 are drawing to a close in Milan this week I thought it'd be a good time to showcase the best of the menswear campaigns for this summer season.
Monthly magazines like GQ and Esquire along with biannual titles like Fantastic Man and 10 go on sale in February showcasing these new campaigns.
Often over looked (for all the wrong reasons) by the ladies wear campaigns due to their so called celebrity casting: Nicki Minaj for Roberto Cavalli, Julia Roberts for Givenchy, Kendall Jenner (she's not yet a 'model' in my mind) for Marc Jacobs...
Here are some of the most interesting, the strangest, the worst and the best...
With the relaunch/rebrand of MbMJ so does the historic choice of Jurgen Teller who has always photographed the campaigns. Personally I loved the loyalty of that relationship and thought it was a perfect brand match. However these new David Sims (MbMJ Design Director Luella's partner - keeping it in the family!) are great. The casting was done via a global Instagram search competition: #castmemarc.
Louis Vuitton's mens campaigns have been beautifully shot by legendary photographer Peter Lindbergh for a few seasons now. Not an obvious partnership between the brands artistic director Kim Jones the shoots do however capture the imagination of LV customer: a global traveler with a taste for luxury and craft.
When else would the Balmain menswear campaign get so much publicity? It wouldn't. Kanye West wearing what looks like a previous season's ladies collection draped over his wife in the Bat Cave. No one's looking at the clothes, and those who are can't afford them.
The Lanvin campaign is my favourite of the season. Shot by Tim Walker (who I love), styled by his partner Jacob K, hair by Julien d’Ys, makeup by Val Garland and creative direction by Ronnie Cooke Newhouse, it's a dream team that can only produce brilliantly fun results. Each shot is a related couple, sibling brothers in the menswear and mother and daughter lookalikes in the ladies wear. The brand are releasing a video to compliment the campaign later next month. If it's anything like the winter 12/13 video i'll be happy, click here to take a look it...