After years of visiting clients homes to assist on wardrobe edits I became aware of the mega amount of clothing that people are purchasing then wearing once, twice, or worse not at all.
Not only is this a waste of money but it also nurtures a ‘throw away culture’ of clothing where items are being flippantly purchased with no thought of long term investment or understanding of how they could work within your existing wardrobe.
I am confident this will never happen with items we have purchased together.
An important part of the wardrobe edit is to clear out unworn and unwanted clothes that no longer reflect a clients personal and professional lifestyle, leaving them with a edited and easy to use wardrobe of clothes.
95% of these discarded clothes can be recycled or up cycled - a process many people are unaware of and unsure how to avoid.
At the end of a wardrobe appointment I will send a detailed 4 page handover guide with easy ways to ensure these items do not end up in environmental damaging landfill sites.
When shopping with clients I avoid purchasing faddy fashionable items of clothing which will quickly look dated and in turn need replacing more often.
Swapping these pieces with more timeless designs that reflect your character and personality will last much longer and serve as easy building blocks in your wardrobe, saving you money.
You may have noticed I use the hashtag ‘30wears’ in all my social media posts where I showcase outfit combinations from my clients purchases (view my Pinterest boards here: male / female).
This online campaign was started by Eco Age with the aim to challenge consumers to only purchase items that they will wear a minimum of 30 times, helping to curb wasteful and flippant purchases.
This easy mantra is not just something I express through my social media, but also when I am shopping with clients, helping them to understand the versatility in purchases we make together.
Rather than seeing value in a cheap piece of clothing that you may only wear once for a single event or annual holiday, it is best to consider the life span of a more ethically produced and well made piece of clothing and appreciate the cost per wear over the course of multiple seasons being considerably less than something you’ll wear once.
Realistically not everyone can afford these higher priced items.
The high street can be a great place to find timeless designs at accessible prices. As long as these purchases are worn regularly and looked after they will also last a long time, but perhaps not as long as a better made alternative.
It is however important to be aware of the people who pay the high price for these cheap clothes.
Many garment workers across the world work in unacceptable conditions, in factories without trade unions and for a salary far below a fair living wage - basic essential rights.
I donate 5% of my monthly personal shopping earnings to Labour Behind the Label a charity based in Bristol that campaigns to improve the working conditions and empower workers involved in the global garment industry.
You can learn more about this issue and the amazing work they do at their website.